This blog post will be pretty short compared to the ones that I usually write for a few reasons. I’m pretty curious to see if you all like short (less detailed) post better than my longer (more detailed) post. Please leave a comment at the end of this post letting me know which type of post helps you better, or if you’d prefer video over these blog post. Thanks!
I initially wrote this on Reddit to help out a music producer who was looking for ways to spread their music, but it works for hip hop artist as well.
As you already know, working with any successful/famous artist is extremely difficult if you’re not in their inner circle or have an inside connection. What I’m going to tell you today is a marketing “secret” that most marketing agencies will charge you hundreds to thousands of dollars for. During my years of hanging around famous and successful artist, I don’t think I’ve ever heard anyone publicly give this information away.
But, it works….I know, because I’ve used it before.
Here’s The Plan:
1. Find A Successful Artist That You Would Like To Work With
It’s best to find an artist whose music you enjoy and feel you could compliment well. Don’t choose an artist solely because they could help you make a lot of money or make you famous. This won’t end well for you if you do.
2. Look At What Artist/Producers They’ve Signed Or Consistently Work With
You want to look at what artist or producers they’ve signed or consistently work with that is less popular than them. Usually, less popular artist and producers are easier to reach and connect with.
3. Connect With The Less Popular Artist Or Producer
Only connect with the artist or producer if you feel that you would enjoy working with them. It could take some time before this strategy works and you want to be able to help the artist/producer move further along in their music career. Helping people you don’t like is not the way to go.
4. Make Good Music With Them
Make good music with the artist or producer. Remember that your main priority is the fans, don’t sacrifice good music for the opportunity to work with anyone.
So, if the less popular artist or producer is hanging with the popular artist that you want to connect with, odds are they’re going to share new music with each other to get feedback. This is where things get very interesting.
If your music and style is good and unique, the popular artist you want to work with start getting curious about you. This could take more than 1 song and could go on for months, but if you’re consistently making good music with the less popular artist/producer, the popular artist is probably going to reach out to you.
Seriously?
Yep! I’ve not only used this technique myself, I’ve also seen it done by others. Like I said in the beginning, I don’t think I’ve ever heard this publicly mentioned so, I’m curious to hear your thoughts on this.
How Do You Feel About This Technique?
Feel free to leave me a comment below and let me know what your thoughts are about this technique? Have you ever heard of anyone doing this or tried it yourself? Let me know!
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